Every mandate applies the same working method, proprietary frameworks, primary-source rigour and board-level judgment, never as a broker sitting on both sides of the table.
Advisory through the transition of a Creative Director; diagnosis and management of Genius Lock risk; continuity strategy grounded in Formation Premium and heritage; brand repositioning; joint reading of collections, narrative and their potential impact on the numbers.
In-depth analysis of Maisons' standalone balance sheets; construction of bear / base / bull scenarios; proxy analysis of divisions within major groups; application of proprietary frameworks; independent research for boards and shareholders.
Support to Boards of Directors and Strategic Committees; independent analysis for family offices and reference shareholders; evaluation of potential entries or exits from the perimeter of major groups; advisory on succession and group dynamics.
Research and structuring of equity and venture capital; construction of high-level equity stories; advisory on growth, repositioning or exit transactions; analysis of start-ups and scale-ups in luxury and branded consumer.
Deep-dives on brands, categories and geographic areas; analysis of structural phenomena within the sector; independent monitoring of competitors and competitive dynamics.
Situations of margin compression, desirability loss or narrative crisis; support through changes of control; advisory on authenticity, craft, heritage and genuine scarcity.
The ability to activate, where necessary, a selected network of professionals and firms across the world's principal markets, supporting execution and local presence without compromising GAG London's independence or analytical quality, across Europe, North America, Asia and the Middle East.
We build analytical authority, not projects for sale, and we put it at the service of the decisions that matter most.GAG London Equity Capital
Our positioning is the discipline behind the work. The work itself takes the shape of specific, concrete mandates, the moments when a CEO, board or investor actually picks up the phone.
Diagnosing Genius Lock risk and structuring a credible succession before an announcement is made.
An independent, board-ready assessment of where a Maison stands and where it should go next.
Realigning narrative, pricing and distribution when desirability has drifted from the numbers.
Independent-side diligence and valuation judgment before a deal is signed, not after.
Building the narrative and numbers a serious investor will actually test.
Structuring governance and ownership transitions that protect both the business and the family.
Independent counsel to directors and committees on decisions that require distance from management.
M&A, buybacks, reinvestment: reading where capital should go and why.
Assessing what remains of value in a brand under pressure, and what it would take to rebuild it.
Where to expand, how, and through which structure, informed by primary research not consensus.
A rigorous, conflict-free read on a Maison before capital commits.
Our mandates span organisations at the scale of the world's leading listed groups, family-controlled houses and independent Maisons, high-profile independent and family-owned brands, family offices and specialist investors, and the boards and reference shareholders navigating the decisions that follow.